When they started they wanted to make a nice and simple bike. I like the design but I do not want to think at the physical effort needed to climb a small hill with a 1:1 ratio when pedalling the back wheel.
Our project, simplicity in inner city bicycling, was at first glance a fun aesthetic opportunity in new trends, color, and materials. Our target lived / worked in an inner city environment with minimal space. Bicycling at this level can be more about fashion and culture than speed and performance.
After the first few brainstorm sessions we knew there where bigger opportunities. The project ended up rethinking what a “frame” meant, getting ride of basic key components, and creating a new type of compact bicycling. Inspired by the first the “hobby horse” from it’s simplicity and secondly the cafe race scene. Each is an exercise in stripping something down to its core.
