If you are an unknown / lesser-known artist trying to get noticed / established:

* Establish your goals. What are you trying to do / accomplish? If you are looking for mainstream super-success (think Lady GaGa, Coldplay, U2, Justin Timberlake) – your best bet in my opinion is to look at major labels and prepare to share all revenue streams / creative control / music ownership. To reach that kind of critical mass these days your need old-school marketing muscle and that only comes from major labels. Good luck with that one.

If you’re forging your own path, read on.

* Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.

Drowned In Sound editor Sean Adams was on scene and reported: “Just when you thought the soul-fucking audio-visual skulldigging duggery couldn’t get any better, a fascimilie of Trent wanders on stage, in the uniform of black jeans, black boots, black hair and a slighty faded black tee clinging to masculine curves. Trent looks up from his piano, grins like a four year old munching a mud pie and introduces ‘GARY NUMAN, everybody!’ They played ‘Metal’ ending with a lush synth duel before dropping a ‘Car(s)’-bomb on the 02 and the crowd, predictably, go frugging apeshit. Beer flies, sweat is flung and front to back people dumm-noo-noo-new-num along like they’re at Guilty Pleasures.”

Source: Quietus.