London based design and advertising agency GBH has created a cool new viral campaign for Puma Motorsports. With around 1500 t-shirts they build a ‘Ferrari F1′.
Video after the jump. Read more
Tag Marketing
Trent Reznor Chimes in. Should Artists Sell Their Music or Not?
Nine Inch Nails and online legend Trent Reznor once again had to share his opinion with the whole world and their 3 nephews. This time the fan of free distribution shared his opinion on whether artists should sell their music or not:
If you are an unknown / lesser-known artist trying to get noticed / established:
* Establish your goals. What are you trying to do / accomplish? If you are looking for mainstream super-success (think Lady GaGa, Coldplay, U2, Justin Timberlake) – your best bet in my opinion is to look at major labels and prepare to share all revenue streams / creative control / music ownership. To reach that kind of critical mass these days your need old-school marketing muscle and that only comes from major labels. Good luck with that one.
If you’re forging your own path, read on.
* Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.
